You built a business around something you love. Your next client shouldn't have to work this hard to find you.
Happy Pet List connects pet care professionals with pet parents who are actively searching in your area — no ads, no algorithms, no commissions.
Great providers get overlooked every day. Not because they're not good enough. Because they're not visible enough.
You've put in the work. You have the skills, the experience, and the clients who trust you.
But most pet parents search online first — and if your business isn't showing up where they're looking, they'll book someone else. Not because that provider is better. Because they were easier to find.
Visibility isn't vanity. It's revenue.
The numbers don't lie.
pet care professionals report burnout as a primary reason for leaving their practice
of independent pet care pros say finding new clients is their biggest challenge — bigger than the work itself
independent providers join directories: to spend less time marketing and more time doing what they love
*Based on industry research across independent pet care professionals in the United States.
That's why we built Happy Pet List.
Happy Pet List is a trusted directory built exclusively for pet care professionals and the families who love their animals. We don't sell ads. We don't bury you in an algorithm. We connect pet parents who are actively searching with verified providers they can trust.
Unlike other directories that charge per lead or take a commission every time a client contacts you, Happy Pet List never takes a cut. You pay one flat monthly rate — or nothing at all on Silver — and every inquiry comes straight to you. No surprises. No middleman. No commission.
We're not the hero of this story — you are. We're just here to make sure people can find you.
Here's how it works.
Claim or create your free profile
It takes just a few minutes — no credit card required.
Get verified and go live
Our team reviews your profile personally. No bots, no auto-approvals.
Let pet parents find you
Appear in local searches and start receiving direct inquiries.
Choose Your Membership
Start free as a Claimed listing. Upgrade to Silver or Gold anytime for verification eligibility and richer profiles.
Get found where pet parents search. Verified Silver and Gold profiles are visible to Google, Bing and AI search tools, and appear first on your city and category pages on Happy Pet List. Pet parents searching for your business by name can find your verified profile alongside your own website. Search rankings are set by each search engine and can’t be guaranteed. Indexing requires an approved California listing and a public description of at least 150 characters.
Claim your listing and get found by pet parents at no cost. No verification required.
- Listed in directory & search
- Claimed profiles appear before unclaimed listings on Happy Pet List.
- Business name & contact
- Website link
- Address & location
- 1 category + 1 subcategory
No verification — upgrade to Silver or Gold to become eligible.
Complete verification to earn a badge and add more ways for pet parents to connect.
Everything in Claimed, plus:
- Eligible for a verified badge once your background check, EIN, or 501(c)(3) verification clears
- Solo pros: background check free for the first 50 to sign up (a $55 value)
- Accessibility features
- Contact form
- Nationwide service area
- 1 category + up to 2 subcategories
Founding price locked in for life — first 100 Gold pros only.
Stand out with a richer profile and more ways for pet parents to learn about your services.
Everything in Silver, plus:
- Eligible for a verified badge once your background check, EIN, or 501(c)(3) verification clears
- 2 categories + all relevant subcategories
- Full business description & story
- Business logo & headline
- Up to 4 images
- Service area: local, regional, statewide
- Animals served
- In business since
- Hours & availability
- Credentials & certifications
- Online booking calendar
- Up to 9 social media links
- Promotional offers
* Founding Gold is our early supporter rate for the first 100 pros. Your rate is locked in for as long as your membership stays active.
How verification works
First claim your listing, then choose Silver or Gold. Verification is a separate step — your path depends on who you are, and you can do it now or later.
Solo provider
No employees
Free for the first 50 · a $55 value
Earns: Background Checked
Business
With employees
Verify your business tax ID (free)
Earns: Organization Verified
Nonprofit
Registered 501(c)(3)
Confirm nonprofit status (free)
Earns: Non-Profit Verified
See Exactly What You Get
Compare Claimed, Silver, and Founding Gold at a glance.
| Feature | Claimed Free |  $79.90/year (2 free months) or $7.99/month |  $149.90/year (2 free months) or $14.99/month |
|---|---|---|---|
| Verification Badge | Eligible* | Eligible* | |
| Visible to Google, Bing and AI search tools | When eligible and verified | When eligible and verified | |
| Claimed listing priority | Claimed profiles appear before unclaimed listings on Happy Pet List. | ||
| Business Name & Contact | |||
| Website | |||
| Address & Location | |||
| Primary Category | 1 category | 1 category | 2 categories |
| Subcategories | 1 subcategory | Up to 2 | All relevant |
| Accessibility Features | |||
| Contact Form | |||
| Nationwide Service Area | |||
| Service Area (local/regional/statewide) | |||
| Animals You Serve | |||
| Business Description | |||
| Credentials & Certifications | |||
| Business Logo & Headline | |||
| Up to 4 Images | |||
| In Business Since | |||
| Hours & Availability | |||
| Online Booking Calendar | |||
| Up to 9 Social Media Links | |||
| Promotions / Special Offers |
*Badge shown after you complete and pass verification: a background check for solo pros or a business verification for companies and nonprofits.
Solo pros — background check is free for the first 50 to sign up during our Bay Area launch (a $55 value).
Start free as Claimed; upgrade to Silver or Gold anytime from your dashboard.
What providers are saying.
"I used to spend hours every week trying to get found online. Since joining Happy Pet List, new clients find me. I just focus on the animals."
"I was invisible online. Within two weeks of claiming my Gold profile, I had three new boarding clients reach out directly. No fees, no middleman."
Imagine ending every week with a full schedule — doing the work you love.
When pet parents in your area search for someone like you, your name comes up. Your profile tells your story. Your credentials build their trust. And they reach out directly — no lead fees, no commissions, no middleman.
You spend less time worrying about where the next client is coming from, and more time doing what you got into this for: caring for animals who need you.
That's what Happy Pet List is built for.
Every inquiry comes straight to you.
Already a member? Log in to your dashboard.
Questions? Email us at support@happypetlist.com – a real person will get back to you.